About me

I’m a highly adaptable, resourceful and collaborative problem solver who's able to confidently execute and coach a full spectrum of activities across the innovation cycle. My skills span all of Research, UX, UI and design systems.

I get my kicks from seeing what we built and the positive outcomes that delivered. I'm a huge fan of frameworks, but real world outcomes is ultimately where it's at.

Recently my career focus has been on fundraising platforms, fintech and financial services; with JustGiving, L&G and Barclays. Empowering people to give to good causes, secure their own financial future or simply manage their money.

Previously, I helped tiny start-ups, global banks and renowned creative agencies reach their goals and worked with clients such as Google, Sony and Telefónica along the way.

Skills and methodologies include: UX Design, UI Design, Usability testing, Design systems, User research, Service design, Strategy design, Design Thinking, Lean UX, Workshop facilitation, People management, Mentoring and coaching.

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Rob Edwards

Head of Product Design / Product Design Lead.

Availability: June 2025

Things I believe in

Work hard, be nice to people and...

Think big, start small

Nothing great happens without thinking ambitiously, but once you have the big vision, what's the smallest thing you can test?

Outcomes over output

I don't just produce designs. My eyes are always on the prize of what we must do for client and customer.

Proper partnership

I fit into your team where you need me to and I make a special effort to understand your business and customers, so that I can be a valuable contributor.

Empower the client

Part of solving problems for our clients is making the resulting design solution useable for them. I think in systems to use, not assets to bang out!

My process

Design thinking and doing

I can move from Discovery to Delivering results quickly. My flexible process and brimming toolbox scales up and down with the needs of your project.

Discover

Design

Deliver