About me

I have 19 years experience as a Designer and 7 years in building and leading User Experience teams. My skills fit naturally at the convergence of purposeful brands and empowering technology.

I've performed a lot of different roles successfully in a career that has spanned Graphic Design, Advertising, Banking, Product Start-ups and the Charity sector.

Wherever I'm operating, the common thread is that I aim to impact lives positively through user-centric design. Creating value for customers is how you create value for businesses and with the right approach, the possibilities are endless!

Rob Edwards
Product Designer. Service Designer. Design Dad.

Availability: June 2024

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Things I believe in

Work hard, be nice to people and...

Think big, start small
Nothing great happens without thinking ambitiously, but once you have the big vision, what's the smallest thing you can test?
Outcomes over output
I don't just produce designs. My eyes are always on the prize of what we must do for client and customer.
Proper partnership
I fit into your team where you need me to and I make a special effort to understand your business and customers, so that I can be a valuable contributor.
Empower the client
Part of solving problems for our clients is making the resulting design solution useable for them. I think in systems to use, not assets to bang out!
Rob smiling and standing in Herd studio
My process

Design thinking and doing

I can move from Discovery to Delivering results quickly. My flexible process and brimming toolbox scales up and down with the needs of your project.