Empowering people and charities to raise for incredible causes. I was Head of UX for JustGiving for 7 years.

January 20, 2023
Product Design
Product Strategy


raised annually by end 2023


increase in donation volume


years in Leadership role


As a member of JustGiving's Senior Management team, I built and managed 10 User Researchers and Designers. The mission of my team was to deliver positive business outcomes by consistently discovering and creating value for our wonderful consumer and charity users.

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As JustGiving's UX Leader, I worked closely with Product Management and Engineering Leadership to deliver our Product Strategy. My responsibilities included OKR and direction setting, implementation of a UX playbook and toolkit, Design and brand system oversight, individual professional development and 1:1 coaching. More broadly, I regularly ran company-wide workshops to facilitate group ideation, strategic decision-making and vision setting.

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Projects and achievements

In my early days at JustGiving, I redesigned our suite of fundraising pages to use one consistent set of design patterns and an evolved Design system. We regularly optimised this design and our Checkout flow over time to achieve a 76% increase in donations and a 118% increase in donation revenue by the end of 2022. These results were enabled by UX skills and user-centric ways of working which went beyond my immediate reports.

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Yovo logoLiving Well logo

"We love working with Rob! From the very first conversation, he really understood our start-up needs and goals. We're super proud of the beautiful brand system we've created together, which has made our design process so much slicker!"

Client avatar of Yovo founder
Izzy Brown
Founder, Yovo

"The workshops we did with Rob were incredibly useful and resulted in so many ideas for enhancing the service we provide. Even better, we've set up systems for gathering guest feedback ourselves!"

Kate from Living Well
Kate Lott
Fundraising & Comms Manager, Living Well